2022 Tour de France cycling race goes live on stream and hits broadcast records in 50 European markets – Reuters

Denmark’s Jonas Vingegaaard wears the leader’s yellow jersey in Paris during stage 21 of the 2022 Tour de France. (Getty images courtesy of Warner Bros. Discovery)

Erik Gruenwedel

Warner Bros. Discovery Sports on August 1 announced record streaming and broadcast audience engagement in 50 markets across Europe for its comprehensive coverage of the Tour de France cycling race, which ended on July 24. The 24-day event was won by first-time winner Jonas Vingeard from Denmark.

The Tour de France was available on the Discovery+ streaming platform in Denmark, Finland, Italy, the Netherlands, Norway, Sweden, the United Kingdom and Ireland. US SVOD increased its Tour de France streaming audience five-fold compared to 2021 and saw an increase of nearly 32% across all of its digital platforms, including the Eurosport app.

WBD also reported that the tour ended with the best pan-European TV performance in five years with record viewership in key markets including France, Spain and Norway. TV audience across Europe on Eurosport 1 and Eurosport 2 increased by 23% compared to 2021.

WBD’s Eurosport.com saw its debut viewership jump 50% compared to 2021. Total video minutes watched increased by 40%.

In broadcast, Warner Bros. Discovery said the race, which featured an epic duel for the Yellow Jersey between Vingaard and Tadej Pogačar, the Slovenian winner of the last two editions of the Tour, has racked up more than 400 million total hours viewed on Eurosport television. . footprint.

The Tour de France was broadcast and broadcast in the United States by NBC Sports and Peacock.

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