The new partnership extension will see the Australian retailer increase its association with professional surfing at all levels by taking title rights to two pro junior events.
Harvey Norman CEO Katie Page is thrilled to see the partnership grow.
“With all the restrictions of the past two years, Australian surfing has epitomized uninterrupted freedom – surfing in all its forms continues to thrive – from grassroots competition to elite-level Championship Tour. Harvey Norman identified the importance of our role behind the scenes in ensuring continuity for athletes and fans throughout the disruption of the pandemic The company’s additional support for two World Surf League Pro Junior events, to complement elite-level competition, reflects the our focus on accessibility and pathways in the sport. Who better to champion and celebrate the sport of surfing with all Australians than Sally Fitzgibbons – a true champion in every sense of the word!”
Widely recognized as one of Australia’s most iconic and famous sports stars, Sally Fitzgibbons is also recognized as one of the best female surfers of her generation. With a dozen Championship Tour victories under her belt and one of the most progressive approaches on the women’s tour, ongoing title threat and Tokyo 2020 Olympian Fitzgibbons is looking forward to working with one of the biggest supporters Australian Women in Sport as she targets the 2022 WSL World Title.
“It’s such an honor to ride the 2022 wave with Harvey Norman, one of Australia’s most trusted brands. Their efforts have been incredible in supporting women in sport and Australian sporting journeys at all levels. I’m so proud to be aligned with a brand that puts their heart and soul into growing and trying to be the best they can be for Australia, just like I have strived to do my whole career Thank you, Katie , Gerry and the Harvey Norman team for believing in my journey and in the sport of surfing. I am so happy with the series of exciting waves that we will be surfing as a team this year. There is no doubt that this will leave in its wake a flourishing environment for our sport.”
WSL APAC General Manager Andrew Stark praised Harvey Norman for his commitment to expanding his partnership to encompass not only the elite level, but also the grassroots WSL Pro Junior program.
“WSL and Harvey Norman have been in partnership for over two years now and seeing the partnership continue to grow is a testament to its true success,” said Andrew Stark, Managing Director of WSL APAC. “Harvey Norman has a strong presence at our elite Championship Tour and Challenger Series events and the WSL is very proud to see them supporting the grassroots Pro Junior events as part of the extended partnership. WSL would like to thank Harvey Norman and its CEO Katie Page for their continued support and I look forward to seeing this fantastic relationship continue to grow in the future.
Adding to the power of the partnership, 2022 and beyond will see the continued delivery of Harvey Norman broadcast integrations through the “Harvey Norman Heat Recap” and the “Harvey Norman Host Set”, with the broadcast commentary set provided. by Harvey Norman. Each of the Australian Leg’s four major stops will feature an on-site activation, sunset DJ and Harvey Norman giving back via a dedicated community engagement activity throughout the Australian Tour.
The partnership will be mutually beneficial, with Harvey Norman’s investment in WSL Australia helping them articulate their brand values across media, content and broadcast exposure, strengthening Harvey Norman as an official ‘lifestyle destination’ for WSL Australia.
For more information, visit WorldSurfLeague.com.
Established in 1976, the World Surf League (WSL) is home to the best surfers in the world.
A global sports, media and entertainment company, WSL oversees international touring and competitions, a division of studios creating more than 500 hours of live and on-demand content, and through its affiliate WaveCo, the home of the largest high performance man-made studio in the world. wave. Based in Santa Monica, California, WSL has regional offices in North America, Latin America, Asia Pacific and EMEA.
The WSL crowns the men’s and women’s surfing world champions every year. The Global Tours and Competition Division oversees and manages more than 180 global competitions each year across the Championship Tour, development levels including Challenger, Qualifying and Junior Series, as well as longboard and big wave properties.
Launched in 2019, WSL Studios is an independent producer of unscripted television projects, including documentaries and series, that provide unprecedented access to athletes, events and locations around the world. WSL events and content are broadcast on linear television in over 743 million homes worldwide and on digital and social media platforms around the world, including WorldSurfLeague.com.
WaveCo includes the Surf Ranch Lemoore facility and the use and licensing of the Kelly Slater Wave System.
The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences and stories to inspire a growing global community to live with purpose, originality and excitement.
For more information, visit WorldSurfLeague.com.