Nippon Paint: will launch on October 25 the television commercial “From the Nippon Paint Town – The world is constantly filled with colors” to communicate the wonders of paintings

Information / Company management

Nippon Paint will launch “From the Nippon Paint Town – The World is Constantly Colored” TV commercial on October 25 to communicate the wonders of paintings

#Press release#Company information ・ Management

21 October 2021
Company Name:Nippon Paint Holdings Co., Ltd.Representing:Yuichiro Wakatsuki
Executive Representative & Co-President
Wee Siew Kim
Executive Representative & Co-President
Contact:Yukiko yamamoto
Director General of Public Relations
Email: [email protected]

Nippon Paint will launch on October 25 the “From the Nippon Paint Town – The world is constantly filled with colors”
TV advertising to communicate the wonders of paintings

Nippon Paint Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo) will launch a new TV commercial, “From the Nippon Paint Town – The World is Constantly Filled with Color” on Monday, October 25, 2021.

Restrictions due to the pandemic have prevented people from going out and enjoying a world filled with color. However, the company is finally starting to open up again. We created a new TV commercial based on the concept of finding the wonders of color in our lives and the allure of painting. The 1/50 scale miniatures of the imaginary Nippon Paint Town, including buildings created with paint cans and bridges made from brushes, make this ad enjoyable to watch over and over again.

The ad was created without infographics using stop motion frame-by-frame animation while manually moving the thumbnails bit by bit. Enjoy the unique retro-futuristic world of Nippon Paint Town, which is full of little tricks and evokes nostalgic and heartwarming memories of the Showa era while expressing hope for the future.

“Nippon Paint Town” communicates the wonder of painting

??Business scenario??
The new “From the Nippon Paint Town” commercial follows our previous “From the Nippon Paint Room” commercial, which showed viewers that the excitement and fascination of paint and its functions goes beyond the mere addition of color. In our new ad, we jump into the outside world. Miniatures of the park and streetscape of Nippon Paint Town glow in the morning sun that awakens animals and plants. The whole city, with miniatures of buildings and structures painted in bright colors that communicate the allure of painting, begins a new day. The ad script explains, with a warm touch, the connections between the colors we see in our daily lives and society to inspire viewers to rediscover the joys and hopes that surround them. The final scene shows a person drawing a rainbow arching over Nippon Paint Town, sending the message that the future is filled with colorful possibilities.

Advertising scenes】

??Scenes from the realization of the advertisement??
This commercial was shot by dwarf stop motion animation studio, which creates animations including character animations for NHK, the Japanese public broadcaster. By meticulously moving the miniatures millimeter by millimeter and scene by scene, using tweezers and other instruments, the team brought the miniatures to life. The miniatures were painted with 23 different paint colors by Nippon Paint. The 30-second animation was produced by connecting approximately 800 still images. Through a filming of over 90 hours, the crew expertly portrayed the world of miniatures, which stands between live action and CG animation.

â–  Shooting: dwarf dept. by xpd inc.
â–  Artistic production: DaVinci Inc., Marbling Fine Arts Co.

??TV Advertising Preview??

â–  Title: “From the painting city of Nippon – The world is constantly filled with color” (30 seconds)
â–  Launch date: National broadcast from Monday, October 25, 2021
â–  Program to be sponsored: Asahi TV series “Hatori Shinichi Morning Show” Mondays from 8:00 am to 9:55 am

??Commercial song and artist details??

The new commercial uses the Nippon Paint Group theme song, “Niji No Tsuzuki,” written by Masayoshi Yamazaki. The song reflects Mr. Yamazaki’s belief that “eventually the rain stops and a beautiful rainbow appears above us. I wish to hear the dreams you harbor and the future you envision when we will have overcome the challenges that lie ahead. ” This song expresses the universe of Nippon Paint Town.

â–  “Niji No Tsuzuki”, by Masayoshi Yamazaki (A song from the new album released on September 22, 2021)
â–  Date of birth: December 23, 1971
â–  Hometown: Shiga Prefecture
â–  Music management office: Office Augusta
■ Profile: Debut in 1995. “Once Again, One More Chance,” the theme song from his feature film “The Moon and a Cabbage,” released in 1997, became a hit for many years. Since then, it has become popular among music fans as well as a wider range of people. Release ONE DAY, a new EP commemorating the 25th anniversary of his debut, August 26, 2020. Release STEREO 3, an album commemorating the 25th anniversary of his debut, September 22, 2021.

??Available for viewing on the following media??

The new Nippon Paint Group ad can be viewed on our official YouTube channel.

â–  The official YouTube channel of Nippon Paint

TV commercial “From the Nippon Paint Town – The world is constantly filled with color”

TV commercial making a video (with comments from the director and host)

television commercial making video

â–  Fun facts about colors and paint (launches October 28)

The Nippon Paint Group celebrates its 140 years

Founded in 1881, as a comprehensive paint manufacturer with the longest history of any paint manufacturer in Japan, we are celebrating our 140th anniversary.
In accordance with the business philosophy that has been applied since the founding of the company, we tackle social issues, including the development of anti-virus paint, and conduct research and development of paint and coating technology.


Nippon Paint Holdings Co. Ltd. published this content on 21 October 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on October 21, 2021 05:13:04 AM UTC.

About Walter J. Leslie

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