French luxury brand Bugatti increases its operating profit for the fourth consecutive year, achieving record customer orders and deliveries.
The deliveries of Bugatti hypersports cars continued with customers around the world, with many notable highlights. Among those delivered in 2021 was the first Chiron Super Sport 300+ – a special edition commemorating at Bugatti record run of 304.773 mph – and La Voiture Noire, the one-of-a-kind, bespoke haute couture automotive masterpiece. All remaining units of the Divo, a reinterpretation of at Bugatti bodywork heritage, were also delivered to customers.
In 2021, the magic of Bugatti brand expanded to reach more markets around the world. Four new showrooms were opened by new Bugatti partners, strengthening at Bugatti presence in Asia with showrooms in Tokyo and Singapore, in the Middle East with Riyadh, and in the United Kingdom, with Manchester.
Bugatti came to life with more than 100 activities organized by local partners, and nine major events organized from the brand’s headquarters in Molsheim, showing the mastery of engineering and design to customers and fans around the world. Whether it’s the Chiron Pur Sport powering the famed Hillclimb in Goodwood Festival of Speed, the breathtaking Bolide unveiling at The Quail – a motorsport gathering in California, or customer driving events on the world’s most incredible racing roads and circuits.
Christophe Piochon, Managing Director of Bugatti Rimac and President of Bugatti cars, said: “2021 has been an exceptional year for Bugatti, despite all the challenges the world has faced. My thanks to Stephan Winkelmann – who led our brand as President from January 2018 to November 2021 – for laying such a strong foundation and for achieving the most successful sales year in our brand’s 112-year history. .
Hendrik Malinowski, General Manager of Sales and Marketing at Bugatti cars, noted; “Thanks to an extremely talented and motivated team, we have improved our results for the fourth consecutive year, and I would like to thank each member of the Bugatti team and the Bugatti Partners for their contribution to this incredible result. Above all, I would like to to thank our customers, who continue to inspire us, share our passion and help make Bugatti what it is today.
In 2022, Bugatti will continue to embark on a new path into the future within the framework of the new joint company, Bugatti Rimac, with Rimac Automobiles and Porsche. Mate Rimac, founder of Rimac Automobili, pioneer in electrification and one of Europe’s most talented innovators and entrepreneurs, has officially become Bugatti CEO of Rimac in November, tasked with writing the next chapter of the Bugatti story.
“We believe that what we have created with Bugatti Rimac is the best hypercar company in the world, combining over a century of heritage, craftsmanship and innovation with fast, resourceful engineering and pioneering electrification technology from Rimac Automobili. I cannot imagine a better combination of expertise and, as a lifelong admirer of Bugatti, it is an honor for me to lead this joint company as CEO to a revolutionary new future for Bugatti,” says Mate Rimac.
Comrade will drive the next era of Bugatti, with an eye always on the special ingredients that have made it such an enduring icon. “If it’s comparable, it’s no longer Bugatti.” said founder Ettore Bugatti. Under Mate’s leadership, Bugatti will continue to present the most advanced technologies, otherworldly performance and the finest craftsmanship, design and technology.
In his new role, Christophe Piochon will ensure the DNA of Bugatti continues to strengthen revolutionary creations. It will preserve the quality and personal touch for which the Bugatti the brand is famous. at Bugatti The Atelier de Molsheim as well as the Rimac Campus in Croatia will each be supervised by Christophe.
Already in 2022, Bugatti plans to deliver at least 80 vehicles. At the start of the year, the first Chiron Super Sport will pass through the hands of customers. Additionally, the special Centodieci project will be finalized and hand-built, with all ten units of the low-selling model being delivered this year. The Centodieci extends over the Bugatti the brand’s Italian interlude and is also a nod to the definitive super sports car of the 1990s, the Bugatti EB 110.