PSG’s 100m Japanese yen in retail sales on Japan tour smashes fanatics’ daily record in Asia

Paris Saint-Germain have revealed they twice broke Fanatics’ daily sales record for a physical retail store in Asia during the French football giants’ pre-season tour of Japan.

For the tour opener against Frontale at the National Stadium in Tokyo on July 20, sales exceeded 100 million Japanese yen (US$738,055), before the second match on July 23 against the Urawa Reds at the stadium of Saitama sets a new revenue record. .

Fanatics set up retail stores at each of the three venues hosting PSG matches during the tour, with these venues seeing more than 10,000 customers buying goods over the two fixtures. Each store carried over 100 products, about half of which were designed specifically for the tour.

“Paris Saint-Germain are a well-supported club in Japan and it was important that we were able to offer their fans based here a wide selection of products and a brilliant fan experience in each of the three matches,” said Masanori Kawana, manager. general for East Asia at Fanatics.

“Having operated retail at many other global sporting events held in the region, the results of this tour far exceeded our expectations and they are undoubtedly the result of the hard work of our Japan-based team, who have worked in partnership with the club to create a bespoke product line for this tour designed specifically for the Japanese fan.

Fabien Allègre, brand director of PSGadded, “We are super proud to see the success of our brand with our Japanese fans. and we would like to thank them and Fanatics for their support in carrying out high level operations.

About Walter J. Leslie

Check Also

OneRepublic Announces 2023 Asia Tour Dates

OneRepublic will hold its “Live In Concert” tour in Asia in 2023, with stops in …